Do modern products alter – or normalize – your business? Many businesses attempt to convert and modernize by migrating to the cloud, upgrading CRM structures, and purchasing software that claims to overhaul them completely. However, in practice, this approach to modernization is simply product-solving to suit new business norms rather than a revolutionary, strategic modern technology solution. The problem is that to truly change, technology and digital modernization must be applied across an organization’s whole operation—from people to processes to business goals.
We, like many others, think that all businesses are now or soon will be technology enterprises. And, to soar above the relentless and disruptive technological improvements, firms must shift their focus from what they are to what they could be from a mindset focused on tackling current problems with short-term fixes to a philosophy that addresses issues of flexibility and a long-term perspective. In other words, shift from a transactional to a transformational attitude.
How do you know which mindset you’re in at the moment? We’ve observed and underlined the distinctions between transactional and transformational attitudes in five of the most typical modernization attempts working with customers on thousands of projects.
Software Engineering vs. Product Engineering
Companies and IT teams that lack current capabilities frequently approach digital product development, assuming that software engineers are the first and last word in product creation. A simple formula: more software equals more developers. A straightforward transaction. But it’s not relatively that straightforward.
Software developers do not have all of the abilities required to create a modern, scalable, and user-friendly piece of software on their own. A varied, well-rounded team of professionals is most suited to creating transformational solutions that solve real-world challenges. Best-in-class audience-centric experiences are created by combining design, engineering, data, and automation.
Migration of Data vs. Modernization of Data
Many organizations try to transfer data independently, believing it to be a straightforward process. However, if your firm has huge or complex data to share, the “lift and shift” method does not perform effectively. Migration can fail in various ways, including tracking legacy code to its source, overcoming inefficiencies caused by API restrictions, and optimizing data for migration.
Businesses with a transformative mentality understand that the ultimate benefit of data migration is accurate data validation, continuous data synchronization, and consistent security across databases. Working with a data migration partner is typically the best option when it comes to transformative migration. Someone that lives and breathes data migration and has the knowledge to infuse rigor in performance testing, quality assurance, and reporting to maximize your modern data products.
Product Outcomes vs. Job Roles
When corporations required extra hands over the last few decades, they outsourced projects or supplemented existing personnel with temp workers. These were short-term transactions that were useful for time-bound velocity requirements.
Because of digital transformation’s rising breadth, complexity, and ambiguity, organizations are reconsidering their hiring strategy, opting for a “do-with” partnership model rather than a “do-for” outsourcing one. Businesses grow their in-house skills today and in the future by bringing on cross-functional teams to achieve their high-velocity goals.
To begin discussing actual transformation with your team and eliminate the traditional (and sometimes unproductive) techniques, ask some specific questions to help concentrate your mindset:
- Why are you interrupting business as usual to alter your company?
- What changes should you make, and what should be your top priorities?
- How does your digital modernization strategy fit in with your broader business objectives?
- Are you approaching innovation as a journey of ongoing learning or as a one-time event?
- Do your POCs drive business outcomes or the other way around?
Altezza Creative Solutions has the flexibility and knowledge to pick up and start working with you — see how we do it. Whether you’re stuck in technology integration or are unsure where to begin, we have decades of experience developing specialized modern technology solutions for the most effective programs, and we can assist you in elevating your organizational capabilities that create future readiness.
If you’re ready to chat about transformation for your business, get in touch with us!