Job Brief
Altezza Creative Solutions is looking for an experienced and enthusiastic Senior Marketing Operations & Analytics Manager to join our marketing team.The ideal candidate will love solving problems and working with numbers.
You will be responsible for creating scalable processes, robust technology infrastructure, analytics strategy, and helping Icreon achieve its business goals. As the Senior Marketing Operations & Analytics Manager, you will ensure all marketing initiatives are implemented as planned. In this role, you will directly support the sales team in providing them with high-quality, convertible leads.
Responsibilities:
- Actively monitor, analyze and report on the status of marketing pipeline contributions.
- Troubleshooting, investigating, and providing solutions for lead generation funnel issues.
- Provide business intelligence, reports, and tools to prioritize better and improve team performance to optimize return on investment.
- Work with senior management to implement analytical insights and approaches into financial processes.
- Share insights and recommendations succinctly and persuasively. Translate advanced analytical approaches for non-technical audiences.
- Collaborate with stakeholders to activate analytical insights and marketing recommendations.
- Improve existing marketing dashboards, building attribution models and new dashboards to meet business needs.
- Collaborate with Sales and Digital Solutions to validate marketing report components and dashboards to ensure accuracy and consistency.
- Assist in developing analytics architecture vision, various predictive models, and effective marketing workflow.
Requirements:
- 5+ years of experience in marketing operations or analytics
- Passion for inspiring change through data analytics.
- Sound business judgment and aptitude for quantitative analysis.
- Excellent command of Excel, Google Analytics, Data Studio, Tag Manager and business reporting tools.
- Knowledge and experience using statistical analysis
- Strong interpersonal skills, including the ability to persuasively present findings and recommendations.
- Resourcefulness and exceptional organizational skills.