User experience (UX) and user interface (UI) are vital elements of any digital product. You can increase your brand awareness and credibility if you’re consistent in how your product presents itself and communicates with users. 

A reminder of what UX and UI are

Good UX requires analyzing the product from the perspective of the customer’s goals and the end user’s needs. You’ll need hypotheses and user flow to understand how users perceive your product. These tools will help you create a product that users will find practical, enjoyable, and accessible. UX should also include elements for users with disabilities, such as voice activation features or the use of large print for visually impaired users.

UI is all about creating an interface for users to interact with the product. Users want simple, consistent visual elements that help them freely use the product features.

A good-looking business is a thriving business

The design aims to make your brand stand out from the competition. One way to accomplish this is to make your product match your brand and its tone. For example, if your brand communicates on social media in a friendly, almost casual manner, then your product should be friendly and casual. One way to achieve this is to use design patterns, color combinations, and tone of voice.

Why typography matters

Typography is just one tool that helps achieve brand consistency. It needs to be unique and sophisticated but at the same time straightforward and easy to read for users. For example, the typography for a car rally product should not be based on handwriting but should be slightly slanted and use sharp elements to convey the dynamic nature of the product. 

Here’s how good design can be the basis for building trust

Building trust with users can be achieved in the same way you differentiate your brand from the competition – with consistency. If your brand marketing uses a specific style, ensuring that your product design is consistent with that style will make you seem more trustworthy to users.

Similarly, a trustworthy product should be intuitive. For example, an e-commerce platform should clearly state when and how payments will be made and only ask users for basic personal information. Anything more than that can discourage users.

Become visible! How design and brand recognition go together

Your product design should convey your brand personality. To achieve this, you need to be aware of the latest design trends popular with your target audience and communicate those trends.

For example, Web3 and the cryptocurrency industry tend to use a lot of three-dimensional effects in their visuals. However, that doesn’t mean it’s the only right design. It’s helpful to experiment a little – you may find that the most effective design is the opposite of current trends.

How to use landing pages to attract customers

Landing pages are designed to tell a story in a new and fresh way. If done right, they can go viral. For example, instead of describing how great it is to drive a Volvo, you could ask users to hold up a piece of paper in front of a laptop camera. Users would spin the piece of paper as if it were a steering wheel, and the landing page would show them a virtual Volvo driving experience based on that movement. In this way, your communication becomes engaging and different from what users are used to.

It all comes down to people – here’s how to create a design team that succeeds

To create a design that does everything we discussed, you need a team of people with experience in both UX and UI. It’s good practice to bring in a creative designer because he or she is experienced in choosing the right typography and iconography. A creative designer can also select key visuals and advise you on how best to communicate your message to your target audience.

Our teams at Altezza Creative Solutions work by brainstorming their ideas and communicating with each other. Although an individual team is responsible for the product, their ideas can be challenged by others. That’s how we’ve created many successful digital products. So if you’re looking for a design to help your business thrive, contact us soon!

User experience (UX) and user interface (UI) are vital elements of any digital product. You can increase your brand awareness and credibility if you’re consistent in how your product presents itself and communicates with users. 

A reminder of what UX and UI are

Good UX requires analyzing the product from the perspective of the customer’s goals and the end user’s needs. You’ll need hypotheses and user flow to understand how users perceive your product. These tools will help you create a product that users will find practical, enjoyable, and accessible. UX should also include elements for users with disabilities, such as voice activation features or the use of large print for visually impaired users.

UI is all about creating an interface for users to interact with the product. Users want simple, consistent visual elements that help them freely use the product features.

A good-looking business is a thriving business

The design aims to make your brand stand out from the competition. One way to accomplish this is to make your product match your brand and its tone. For example, if your brand communicates on social media in a friendly, almost casual manner, then your product should be friendly and casual. One way to achieve this is to use design patterns, color combinations, and tone of voice.

Why typography matters

Typography is just one tool that helps achieve brand consistency. It needs to be unique and sophisticated but at the same time straightforward and easy to read for users. For example, the typography for a car rally product should not be based on handwriting but should be slightly slanted and use sharp elements to convey the dynamic nature of the product. 

Here’s how good design can be the basis for building trust

Building trust with users can be achieved in the same way you differentiate your brand from the competition – with consistency. If your brand marketing uses a specific style, ensuring that your product design is consistent with that style will make you seem more trustworthy to users.

Similarly, a trustworthy product should be intuitive. For example, an e-commerce platform should clearly state when and how payments will be made and only ask users for basic personal information. Anything more than that can discourage users.

Become visible! How design and brand recognition go together

Your product design should convey your brand personality. To achieve this, you need to be aware of the latest design trends popular with your target audience and communicate those trends.

For example, Web3 and the cryptocurrency industry tend to use a lot of three-dimensional effects in their visuals. However, that doesn’t mean it’s the only right design. It’s helpful to experiment a little – you may find that the most effective design is the opposite of current trends.

How to use landing pages to attract customers

Landing pages are designed to tell a story in a new and fresh way. If done right, they can go viral. For example, instead of describing how great it is to drive a Volvo, you could ask users to hold up a piece of paper in front of a laptop camera. Users would spin the piece of paper as if it were a steering wheel, and the landing page would show them a virtual Volvo driving experience based on that movement. In this way, your communication becomes engaging and different from what users are used to.

It all comes down to people – here’s how to create a design team that succeeds

To create a design that does everything we discussed, you need a team of people with experience in both UX and UI. It’s good practice to bring in a creative designer because he or she is experienced in choosing the right typography and iconography. A creative designer can also select key visuals and advise you on how best to communicate your message to your target audience.

Our teams at Altezza Creative Solutions work by brainstorming their ideas and communicating with each other. Although an individual team is responsible for the product, their ideas can be challenged by others. That’s how we’ve created many successful digital products. So if you’re looking for a design to help your business thrive, contact us soon!